Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials
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DOI: 10.1016/j.jclepro.2018.01.250
Abstract: Abstract Research on the word-of-mouth intention of consumers has received increasing attention in hospitality research. However, little research has explored the effect of green image on the word-of-mouth intention of consumers and how this effect… read more here.
Keywords: word; mouth intention; word mouth; effect ... See more keywords