Psychology of word of mouth marketing.
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DOI: 10.1016/j.copsyc.2019.06.026
Abstract: Given the importance of online word of mouth (WOM), there has been an increasing need to understand the psychological mechanisms that underlie WOM transmission (i.e. sharing of opinions) and reception (i.e. processing of received messages).… read more here.
Keywords: psychology; word mouth; psychology word; mouth marketing ... See more keywords