Screening decisions of vertically integrated theaters in the Korean movie industry
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DOI: 10.1016/j.econlet.2018.05.026
Abstract: This paper investigates the effects of vertical integration on screening decisions using data from the Korean movie industry. We find that integrated theaters show their affiliated movies more than nonaffiliated movies, and more than nonintegrated… read more here.
Keywords: korean movie; integrated theaters; screening decisions; movie industry ... See more keywords
The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry
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DOI: 10.1080/02650487.2018.1535225
Abstract: Abstract The present research examines how quantitative and qualitative aspects – volume and valence – of eWOM on various social media platforms in the movie industry, along with other forms of marketing communications (e.g. advertising… read more here.
Keywords: volume valence; valence; movie industry; volume ... See more keywords
Kannada Movie Industry in India: Strategies for Survival
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DOI: 10.1108/eemcs-12-2016-0226
Abstract: Subject area Strategy. Study level/applicability This case can be used on a strategic management course in the second year of an MBA programme, any special elective course on the media and entertainment industry and in… read more here.
Keywords: kannada movie; industry; industry india; movie industry ... See more keywords