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Published in 2020 at "Journal of Cleaner Production"
DOI: 10.1016/j.jclepro.2020.122302
Abstract: Abstract The transition to more sustainable business requires comprehensive transformations of business models, and such innovation can benefit from business experimentation for sustainability (BES). In this paper, we investigate BES in fast-moving consumer goods (FMCG).…
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Keywords:
fast moving;
moving consumer;
business;
business models ... See more keywords