IQOS print magazine advertising characteristics and reach before and after FDA authorisation as a modified risk tobacco product
Sign Up to like & getrecommendations! Published in 2023 at "Tobacco Control"
DOI: 10.1136/tc-2022-057741
Abstract: Introduction IQOS is a heated tobacco product that was authorised as a modified risk tobacco product (MRTP) in July 2020. While it was removed from the US market in 2021 for legal reasons, as the… read more here.
Keywords: magazine; tobacco product; mrtp; authorisation ... See more keywords