A Multi-Valenced Perspective on Consumer Engagement Within a Social Service
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DOI: 10.1080/10696679.2016.1270772
Abstract: The literature on customer engagement has focused on its positive valence at the expense of its negative manifestations. This study seeks to address this gap by exploring how positive, disengaged, and negative valences of engagement… read more here.
Keywords: multi valenced; within social; customer engagement; service ... See more keywords