Memory model for web ad effect based on multimodal features
Sign Up to like & getrecommendations! Published in 2020 at "Journal of the Association for Information Science and Technology"
DOI: 10.1002/asi.24214
Abstract: Web ad effect evaluation is a challenging problem in web marketing research. Although the analysis of web ad effectiveness has achieved excellent results, there are still some deficiencies. First, there is a lack of an… read more here.
Keywords: based multimodal; memory model; web effect; multimodal features ... See more keywords