Developing university students’ multimodal communicative competence: Field research into multimodal text studies in English
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DOI: 10.1016/j.system.2018.01.004
Abstract: Abstract Reconsideration of Hymes' concept of communicative competence within a multimodal perspective implies that learners of a foreign language should develop a metalanguage that enables them to talk about how semiotic resources are co-deployed in… read more here.
Keywords: competence; multimodal communicative; text studies; communicative competence ... See more keywords
Wenn das Produkt zum Flirt wird – multimodale Textualität am Beispiel von In-App-Werbung bei Tinder
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DOI: 10.1515/les-2019-0022
Abstract: Abstract This article investigates multimodal textuality in mobile advertising based on four Tinder ad campaigns. First, the article outlines theoretical approaches to the analysis of multimodal text with a special focus on mobile advertising. By… read more here.
Keywords: wenn das; tinder; das produkt; article ... See more keywords