Multimodality and argumentation in online travel reviews: An action-centered analysis
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DOI: 10.1163/18773109-01002007
Abstract: In this paper we reconstruct the hierarchy of discourse acts that reviewers build in multimodal online reviews for tourist attractions. We aim at showing (1) how reviewers employ different semiotic modes to fulfil the communicative… read more here.
Keywords: argumentation online; reviews action; online travel; multimodality argumentation ... See more keywords