LAUSR

Multimodally constructed dialogue in political campaign commercials

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0 Published in 2021 at "Journal of Pragmatics"

DOI: 10.1016/j.pragma.2020.11.014

Abstract: Abstract While discourse analysts have demonstrated that interactants use discursive strategies to frame situations and construct identities, few studies have taken multimodal approaches to analyzing important concepts they have developed and implemented (e.g., constructed dialogue).… read more here.

Keywords: multimodally constructed; semiotic resources; campaign; dialogue ... See more keywords