Harmonizing the Branding Strategy of World Natural Heritage in China: Visitors’ Awareness of the Multiple Brands of Wulingyuan, Zhangjiajie
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DOI: 10.1007/s12371-020-00462-7
Abstract: Brand serves as a useful tool in the management of protected areas, and widely applied in World Natural Heritage (WNH) protection around the world. Usually assigned with multiple brands, it is dim that whether or… read more here.
Keywords: heritage; brand; branding strategy; world ... See more keywords