Multisensory marketing: effects of environmental aroma cues on perception, appetite, and consumption of foods and drinks
Sign Up to like & getrecommendations! Published in 2021 at "Current opinion in food science"
DOI: 10.1016/j.cofs.2021.04.008
Abstract: We review recent research on the effects of food and beverage aromas on appetite and consumption. The results are mixed, suggesting that the size and direction of effects may depend on contextual factors such as… read more here.
Keywords: aroma; consumption; appetite consumption; marketing effects ... See more keywords
Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2018.06.005
Abstract: Abstract Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows that ethically-congruent visual and auditory cues, and a… read more here.
Keywords: ethical brands; marketing; sensible consumption; sensory stimulation ... See more keywords