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Published in 2024 at "Journal of Marketing Analytics"
DOI: 10.1057/s41270-024-00331-0
Abstract: Using multivariate logit models, we analyze purchases of product categories made by individual households. We introduce a sparse multivariate logit model that considers only a subset of all two-way interactions. A combined forward and backward…
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Keywords:
logit models;
model;
multivariate logit;
sparse multivariate ... See more keywords