Identifying Media Effects Through Low-Cost, Multiwave Field Experiments
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DOI: 10.1080/10584609.2018.1514447
Abstract: Field experiments are notoriously difficult to implement when studying media effects. They are often prohibitively expensive, require the cooperation of a nonacademic entity, and measure effects some time after exposure to treatment. In this article,… read more here.
Keywords: media effects; low cost; multiwave field; field experiments ... See more keywords