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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.881957
Abstract: With the development and support of modern technologies such as digital media and online live stream, it has become an effective way to promote the online transaction of museum cultural and creative products. Based on…
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Keywords:
persistent purchase;
cultural creative;
museum;
museum cultural ... See more keywords
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Published in 2023 at "Behavioral Sciences"
DOI: 10.3390/bs13040318
Abstract: The digital transformation and innovative development of museums have led consumers to increasingly prefer purchasing museum cultural and creative products through e-commerce platforms. Although this trend shows potential for market growth, the lack of distinct…
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Keywords:
palace museum;
cultural creative;
museum cultural;
creative products ... See more keywords