Research on the Structural Relationship of Online Persistent Purchase of Museum Cultural and Creative Products in the Context of Digitalization
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DOI: 10.3389/fpsyg.2022.881957
Abstract: With the development and support of modern technologies such as digital media and online live stream, it has become an effective way to promote the online transaction of museum cultural and creative products. Based on… read more here.
Keywords: persistent purchase; cultural creative; museum; museum cultural ... See more keywords
A Study on Consumers’ Perceptions of Museum Cultural and Creative Products through Online Textual Reviews: An Example from Palace Museum’s Cultural and Creative Flagship Store
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DOI: 10.3390/bs13040318
Abstract: The digital transformation and innovative development of museums have led consumers to increasingly prefer purchasing museum cultural and creative products through e-commerce platforms. Although this trend shows potential for market growth, the lack of distinct… read more here.
Keywords: palace museum; cultural creative; museum cultural; creative products ... See more keywords