A proposal of virtual museum metaverse content for the MZ generation
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DOI: 10.1080/14626268.2022.2063903
Abstract: ABSTRACT This paper presents a marketing study of the metaverse's potential audience, particularly focusing on museums' use of cyberspace and how some of their physical functions can be replicated online. Among digital transformations, the metaverse… read more here.
Keywords: proposal virtual; virtual museum; museum metaverse; generation ... See more keywords