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Published in 2018 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-01-2017-0009
Abstract: India accounts for the third-largest Muslim population in the world after Indonesia and Pakistan. The previous studies about halal consumption have focused on the “food and money industry” only. Muslim consumers are prohibited from using…
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Keywords:
halal;
muslim consumers;
consumption;
halal cosmetic ... See more keywords
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Published in 2020 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-01-2020-0013
Abstract: Purpose The purpose of this paper is to introduce the variable of halal food knowledge (HFK) into the theory of planned behavior framework to investigate Malaysian non-Muslim consumers’ decision-making process in purchasing halal food. Design/methodology/approach…
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Keywords:
food;
non muslim;
muslim consumers;
halal food ... See more keywords
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Published in 2021 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-05-2020-0133
Abstract: Purpose The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with minimal study explores Muslim consumers’ purchase behaviour of Syubhah semi-processed…
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Keywords:
processed food;
semi processed;
syubhah semi;
muslim consumers ... See more keywords
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Published in 2020 at "SAGE Open"
DOI: 10.1177/2158244020927035
Abstract: Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition…
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Keywords:
muslim fashion;
religiosity;
patronage intention;
fashion ... See more keywords