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Published in 2017 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-05-2015-0030
Abstract: Purpose The World Islamic Tourism Mart in Malaysia has been attracting Muslim tourists from all over the world to choose Malaysia as their Islamic tourism destination. This paper aims to implement the concept of the…
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Keywords:
islamic compliance;
muslim tourists;
islamic tourism;
motivational factors ... See more keywords
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0
Published in 2019 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-07-2018-0129
Abstract: Purpose The purpose of this study is to clarify what is really needed to attract Muslim tourists by comparing the two main approaches to serving food with halal certification or with ingredient disclosure. Design/methodology/approach This…
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Keywords:
muslim tourists;
halal certification;
certification;
certification ingredient ... See more keywords