The “NABC's” of Value Propositions
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DOI: 10.1109/emr.2019.2932321
Abstract: Value-creation is the process of developing new innovations. We discuss two of the first value-creation steps: identification of an important unmet opportunity and the development of a compelling value proposition. Important opportunities are potentially large… read more here.
Keywords: value proposition; nabc value; value propositions; value ... See more keywords