Effects of Narrative Messages on Key COVID-19 Protective Responses: Findings From a Randomized Online Experiment
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DOI: 10.1177/08901171221075612
Abstract: Purpose We investigated the effectiveness of narrative vs non-narrative messages in changing COVID-19-related perceptions and intentions. Design/Setting The study employed a between-subjects two-group (narratives vs non-narratives) experimental design and was administered online. Subjects/Intervention 1804 U.S.… read more here.
Keywords: narrative messages; narrative non; baseline; baseline willingness ... See more keywords