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Published in 2025 at "International Journal of Market Research"
DOI: 10.1177/14707853251388213
Abstract: Open narrative questions in web surveys have the great potential to obtain rich and in-depth information from respondents. However, open narrative questions administered through web surveys frequently suffer from short, uninterpretable, or no responses at…
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Keywords:
narrative questions;
embodied interviewing;
narrative responses;
web surveys ... See more keywords