The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking
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DOI: 10.1177/21582440241247362
Abstract: This study aims to investigate the relationships of narrative role, empathy, host identification, spatial distance, and purchase intention. This study conducts three experiments with 460 participants to analyze the influencing mechanism of narrative role (in-group… read more here.
Keywords: host; role; group; narrative role ... See more keywords