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Published in 2019 at "Journal of Risk Research"
DOI: 10.1080/13669877.2019.1588915
Abstract: Abstract Public policy decisions are often attributed to narrative strategies that impact policy-oriented learning within and across advocacy coalitions. Public policy research recognizes the role of influential individuals and their narrative strategies in this context.…
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Keywords:
public policy;
policy;
research;
narrative strategies ... See more keywords
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Published in 2021 at "European Journal of Marketing"
DOI: 10.1108/ejm-03-2019-0250
Abstract: Purpose The purpose of this study is to understand how narratives are generated in stores. Design/methodology/approach The study design is based on ethnographies documented in 10 sports stores in the Paris region. The ethnographic method…
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Keywords:
semio ethnographic;
spaces semio;
strategies retail;
retail spaces ... See more keywords