Tell me a story: The role of narrative transportation and the C-suite in B2B advertising
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DOI: 10.1016/j.indmarman.2019.02.002
Abstract: Abstract This research investigates stories about buyer-seller experiences in B2B advertising. In two studies, the authors explore the impact of stories and narrative transportation in advertising on decision makers’ attitudinal responses. In Study 1, findings… read more here.
Keywords: narrative transportation; decision makers; decision; b2b advertising ... See more keywords
Narrative transportation and travel: The mediating role of escapism and immersion
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DOI: 10.1016/j.tmp.2021.100793
Abstract: Abstract The experience of escaping the real world and losing oneself in a fictional one brings pleasure to many. We draw on the overarching theory of narrative transportation (see Gerrig, 1993) to advance knowledge in… read more here.
Keywords: travel; immersion; tourism; narrative transportation ... See more keywords
A narrative solution: The relationship between solutions journalism, narrative transportation, and news trust
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DOI: 10.1177/1464884919876369
Abstract: Lack of trust is a paramount problem facing journalism. Solutions reporting, which focuses on credible responses to societal problems, could help improve news trust. In addition, narrative journalism has been associated with several positive outcomes.… read more here.
Keywords: trust; journalism; narrative transportation; news trust ... See more keywords