From Modernism to Populism – art as a discursive mirror of the nation brand
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DOI: 10.1108/ejm-12-2016-0707
Abstract: The purpose of this paper is to examine the role played by the visual arts in expressing and shaping the nation brand. In doing so, it establishes the centrality of visual discourse in nation branding;… read more here.
Keywords: discourse; nation brand; nation; visual arts ... See more keywords
The role of nation brand in attracting foreign direct investments: a case study of Korea
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DOI: 10.1108/imr-01-2019-0024
Abstract: PurposeDrawing on the six-dimensional framework of the Anholt-GfK Nation Brands Index (NBI), the purpose of this paper takes a government-to-business (G2B) perspective of international marketing by shedding light on how governments (as sellers) can harness… read more here.
Keywords: role nation; nation brand; nation; brand ... See more keywords
Dissemination and consensual perceptions of nation brands: a framework for future research
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DOI: 10.1108/imr-11-2019-0266
Abstract: PurposeThe purpose of this paper is to comment on the article by He et al., and to propose a framework for the worldwide dissemination of a nation brand image as a way to understand the… read more here.
Keywords: research; nation brand; nation; dissemination ... See more keywords