Empowerment or disempowerment: Exploring stakeholder engagement in nation branding through a mixed method approach to social network analysis
Sign Up to like & getrecommendations! Published in 2021 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2021.102024
Abstract: Abstract Social media is utilized to cultivate relationships with stakeholders in nation branding. This study investigates stakeholder engagement on social media in China’s nation branding by looking into the interaction between pro-government stakeholders and citizens.… read more here.
Keywords: mixed method; stakeholder engagement; network; analysis ... See more keywords
The modern fairy tale: nation branding, national identity and the Eurovision Song Contest in Estonia / Histories of public diplomacy and nation branding in the Nordic and Baltic countries: representing the periphery
Sign Up to like & getrecommendations! Published in 2018 at "Nationalities Papers"
DOI: 10.1080/00905992.2017.1390986
Abstract: was negotiation with powerful states, especially Germany and Japan, which culminated in the Nazi–Soviet Pact and the partition of Baltic Europe and Poland and the Soviet–Japanese Non-Aggression Pact, which held until the last days of… read more here.
Keywords: stalin; nation; nation branding; soviet union ... See more keywords
A Multidimensional Approach to International Market Selection and Nation Branding in Sub-saharan Africa
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DOI: 10.1080/23322373.2017.1375812
Abstract: Despite the strong economic growth of many African countries, foreign investors often overlook their potential. Nation branding can raise the awareness of foreign investors to the particular strengths of these countries. To identify the specific… read more here.
Keywords: nation branding; nation; sub saharan; market selection ... See more keywords
From Modernism to Populism – art as a discursive mirror of the nation brand
Sign Up to like & getrecommendations! Published in 2018 at "European Journal of Marketing"
DOI: 10.1108/ejm-12-2016-0707
Abstract: The purpose of this paper is to examine the role played by the visual arts in expressing and shaping the nation brand. In doing so, it establishes the centrality of visual discourse in nation branding;… read more here.
Keywords: discourse; nation brand; nation; visual arts ... See more keywords
Sport mega-events and nation branding: Unique characteristics of the 2010 FIFA World Cup, South Africa
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Contemporary Hospitality Management"
DOI: 10.1108/ijchm-09-2015-0523
Abstract: Purpose Sport mega-events have received much criticism of late. However, there has been increasing awareness of the brand-related benefits from hosting a sport mega-event, with their hosting being a deliberate policy for many nations, most… read more here.
Keywords: mega events; nation; sport mega; nation branding ... See more keywords
The response of Swedish and Norwegian public diplomacy and nation branding actors to the refugee crisis
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Communication Management"
DOI: 10.1108/jcom-03-2017-0040
Abstract: Purpose The purpose of this paper is to analyse the communication management of the Swedish and Norwegian Governments during the 2015-2016 refugee crisis. It does so in the context of recent debates into public diplomacy… read more here.
Keywords: nation; refugee crisis; diplomacy nation; nation branding ... See more keywords
Nation Branding in Two Major Serbian Music Festivals, Exit and Guča
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Popular Music Studies"
DOI: 10.1525/jpms.2021.33.1.94
Abstract: This article looks into the nation branding phenomenon surrounding two major Serbian music festivals, Exit and Guča, in the post-Milošević era. The departure point of analysis is the once-dominant national identity narrative of Two Serbias,… read more here.
Keywords: serbian music; two major; major serbian; nation ... See more keywords