Dissemination and consensual perceptions of nation brands: a framework for future research
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DOI: 10.1108/imr-11-2019-0266
Abstract: PurposeThe purpose of this paper is to comment on the article by He et al., and to propose a framework for the worldwide dissemination of a nation brand image as a way to understand the… read more here.
Keywords: research; nation brand; nation; dissemination ... See more keywords
Simulation nations: Nation brands and Baudrillard’s theory of media
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DOI: 10.1177/1367549417751149
Abstract: This article outlines a new perspective on the role of media in nation branding, drawing on Jean Baudrillard’s post-structuralist media theory. I argue that, following Baudrillard, we can see nation brands in a new light,… read more here.
Keywords: nation; nations nation; brands baudrillard; baudrillard theory ... See more keywords