Couponing Strategies in Competition Between a National Brand and a Private Label Product
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DOI: 10.1016/j.jretai.2018.11.002
Abstract: This paper explores the couponing strategies when a national brand competes with a store brand by discussing three different kinds of coupons: manufacturers’ coupons, retailers’ national brand coupons, and retailers’ private label coupons. We show… read more here.
Keywords: national brand; coupon; brand; product ... See more keywords
Impact of In-Store Promotion and Spillover Effect on Private Label Introduction
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DOI: 10.1287/serv.2019.0236
Abstract: In this paper, the authors investigate the impact of in-store promotion and its spillover effect on private label introductions. Studying different retail supply chain scenarios in which the retailer carrying a national brand may introduce… read more here.
Keywords: label; national brand; product; private label ... See more keywords
Research on the Driving Factors of Collective Nostalgia and the Impact of Collective Nostalgia on National Brand Consciousness
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DOI: 10.3390/ijerph192416738
Abstract: Nostalgia is an important factor affecting consumers’ intention and behavior. A lot of previous research on nostalgia has been conducted from the perspective of individuals rather than groups. Then how does group-based collective nostalgia come… read more here.
Keywords: national brand; identity; collective nostalgia; brand consciousness ... See more keywords