Influence of Natural American Spirit advertising on current and former smokers’ perceptions and intentions
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DOI: 10.1136/tobaccocontrol-2017-053881
Abstract: Objective This study sought to demonstrate causal effects of exposure to Natural American Spirit (NAS) advertising content on misinformed beliefs of current and former smokers, and to empirically establish these beliefs as a mechanism driving… read more here.
Keywords: current former; advertising; american spirit; former smokers ... See more keywords
Naturally similar: Natural American Spirit and Nat Sherman’s new cigarette
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DOI: 10.1136/tobaccocontrol-2019-055247
Abstract: In 2015, the US Food and Drug Administration (FDA) sent warning letters to makers of Natural American Spirit (NAS) and Nat Sherman cigarettes regarding their use of misleading descriptors such as ‘additive-free’ and ‘natural’ on… read more here.
Keywords: nat sherman; american spirit; naturally similar; similar natural ... See more keywords
Natural American Spirit launches ‘Sky’, the brand’s first commercial organic cigarette with a charcoal filter
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DOI: 10.1136/tobaccocontrol-2021-056731
Abstract: To cite: Pearson J, Giovenco DP, Lewis MJ, et al. Tob Control Epub ahead of print: [please include Day Month Year]. doi:10.1136/ tobaccocontrol-2021-056731 Division of Social and Behavioral Health/Health Administration and Policy, University of Nevada… read more here.
Keywords: school public; public health; american spirit; health ... See more keywords
Naturally leading: a content analysis of terms, themes and word associations in Natural American Spirit advertising, 2000–2020
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DOI: 10.1136/tobaccocontrol-2021-056938
Abstract: Background Natural American Spirit (NAS) is a cigarette brand distinguished by supposed ‘natural’, ‘additive-free’ characteristics, marketing of which is tied to misperceptions of reduced harm. In 2017, NAS’s manufacturer agreed (with the Food and Drug… read more here.
Keywords: agreement; terms themes; american spirit; post agreement ... See more keywords