Brand USA: A natural quasi-experiment evaluating the success of a national marketing campaign
Sign Up to like & getrecommendations! Published in 2019 at "Tourism Management"
DOI: 10.1016/j.tourman.2018.07.013
Abstract: Abstract As national, state, and local governments implement strategic place branding and marketing plans, questions remain about how to best measure the success of such endeavors. Using a natural quasi-experimental design, we evaluate how well… read more here.
Keywords: campaign; marketing; brand; brand usa ... See more keywords
Conceptualising natural and quasi experiments in public health
Sign Up to like & getrecommendations! Published in 2021 at "BMC Medical Research Methodology"
DOI: 10.1186/s12874-021-01224-x
Abstract: Background Natural or quasi experiments are appealing for public health research because they enable the evaluation of events or interventions that are difficult or impossible to manipulate experimentally, such as many policy and health system… read more here.
Keywords: quasi experiments; public health; target trial; natural quasi ... See more keywords