Engaging Distributors’ Strategic Orientation in Fuzzy Front-End Innovation—Analysis Based on the Moderating Effects of CEO Alertness
Sign Up to like & getrecommendations! Published in 2024 at "SAGE Open"
DOI: 10.1177/21582440241257343
Abstract: This study intends to investigate how the extra-role behavior of distributors’ FFE strategic orientation affects daily necessity manufacturers’ NPD (New product development) performance. This study also probes the moderating effects of FFE external environment uncertainties… read more here.
Keywords: orientation; strategic orientation; daily necessity; necessity manufacturers ... See more keywords