Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucae037
Abstract: This research tests a solution for consumers to recover faster from negative experiences. We identify this solution by examining how the manner in which review writers express their emotions and rational thoughts in their reviews… read more here.
Keywords: negative consumption; digital therapy; emotional rational; consumption experiences ... See more keywords