Me as good and me as bad: Priming the self triggers positive and negative implicit evaluations.
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DOI: 10.1037/pspp0000332
Abstract: Although theories of personality and human behavior have long assumed that the self is affectively complex, widely used indirect measures of implicit self-evaluations have largely focused on the robustness and cultural universality of the self's… read more here.
Keywords: positive negative; implicit self; good bad; negative implicit ... See more keywords