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   Articles with "negative word" as a keyword



I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth

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recommendations! Published in 2020 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2020.05.018

Abstract: Abstract Existing work suggests that consumers are most likely to share negative word-of-mouth (WOM) about a dissatisfying experience when they blame the firm. The current work, however, shows that consumers are sometimes reticent to share… read more here.

Keywords: firm caused; word mouth; negative word; firm ... See more keywords

Attributions of blame for customer mistreatment: Implications for employees' service performance and customers' negative word of mouth

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recommendations! Published in 2019 at "Journal of Vocational Behavior"

DOI: 10.1016/j.jvb.2018.12.001

Abstract: Abstract Integrating conservation of resources and attribution theories, this study investigates the extent to which perceived customer mistreatment increases customers' negative word of mouth by reducing service workers' subsequent customer-directed in-role performance and customer-directed organizational… read more here.

Keywords: customer directed; customer; customer mistreatment; word mouth ... See more keywords

Does ethics matter in spreading negative word-of-mouth on social networking sites? A cross-cultural study

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recommendations! Published in 2025 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-02-2025-0334

Abstract: Drawing on marketing ethics literature, this paper explores the effects of cultural factors on the intention to spread negative word-of-mouth (NWOM) on social networking sites (SNS) via ethical evaluations. In addition, this study examines how… read more here.

Keywords: negative word; cross cultural; word mouth; networking sites ... See more keywords

Questions on travel and sexual behaviours negatively impact ethnic minority donor recruitment: Effect of negative word‐of‐mouth and avoidance

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recommendations! Published in 2024 at "Vox Sanguinis"

DOI: 10.1111/vox.13748

Abstract: Donor selection questions differentially impacting ethnic minorities can discourage donation directly or via negative word‐of‐mouth. We explore the differential impact of two blood safety questions relating to (i) sexual contacts linked to areas where human… read more here.

Keywords: travel sexual; negative word; questions travel; word mouth ... See more keywords

Can negative word-of-mouth have any impact on brand sustainability?

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recommendations! Published in 2021 at "Molecular Microbiology"

DOI: 10.21272/mmi.2021.1-16

Abstract: Companies invest large amounts of funds to support their image as an incentive to make customers purchase the company's products. This paper's main objective is to estimate the impact of negative word-of-mouth on brand/product sustainability.… read more here.

Keywords: impact; word; word mouth; brand ... See more keywords