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   Articles with "netnography" as a keyword



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Wine tourism experience: A netnography study

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recommendations! Published in 2018 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2017.10.008

Abstract: Wine tourism is a growing activity, contributing to the economic development of wine regions. The main objective of this study is to thoroughly examine the wine tourism experience using the experience economy model (4Es). Netnography… read more here.

Keywords: tourism experience; study; netnography; wine tourism ... See more keywords
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The evolution of the web and netnography in tourism: A systematic review

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recommendations! Published in 2019 at "Tourism Management Perspectives"

DOI: 10.1016/j.tmp.2018.10.008

Abstract: Abstract Despite recognition of an ever-growing number of Web users, there have been few attempts made to design new empirical material collection methods using various online platforms. Netnography is among the online qualitative methods to… read more here.

Keywords: evolution web; tourism; web; netnography ... See more keywords
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Exploring fire for financial independence retire early (FIRE): a netnography approach

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recommendations! Published in 2023 at "Journal of Consumer Marketing"

DOI: 10.1108/jcm-07-2021-4788

Abstract: Purpose Consumers’ lifestyle and financial decision-making affects their overall well-being. This paper aims to explore the factors that motivate consumers to pursue the goal of financial independence and retiring early (FIRE). Design/methodology/approach Qualitative netnography was… read more here.

Keywords: fire; netnography; early fire; approach ... See more keywords
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A Mapping Review of Netnography in Nursing.

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recommendations! Published in 2023 at "Qualitative health research"

DOI: 10.1177/10497323231173794

Abstract: People use the Web to seek health-related information and to discuss health issues with peers. Netnography, a qualitative research methodology, has gained the attention of researchers interested in people's health and health issues. However, no… read more here.

Keywords: health; methodology; nursing; netnography ... See more keywords