Exploring the "like" in the psychological interaction of users on fan community: A netnography analysis.
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DOI: 10.1002/jcop.22192
Abstract: Little is known about the psychology behind fans joining fan community pages in a blog context; the factors driving them to like, share, and comment on posts on fan community pages; or the manner in… read more here.
Keywords: fan community; community; netnography analysis; psychology ... See more keywords