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Published in 2022 at "Journal of Vacation Marketing"
DOI: 10.1177/13567667221078248
Abstract: This research explores the travellers’ experience of daily local-guided shopping tours offered in a sharing economy platform-Withlocals using a netnography approach. Reviews of travellers participating in daily local-guided shopping tours in different destinations were gathered,…
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Keywords:
daily local;
netnography approach;
sharing economy;
guided shopping ... See more keywords