Structural equation modelling of customer attitudes towards social network advertising: a case of Iranian social networking site
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DOI: 10.1504/ijbex.2017.10005586
Abstract: At present, social networking sites have provided an appropriate context for advertisement. Previous studies have investigated the attitudes toward advertisement in the traditional media and on the internet; however, there has been little examination of… read more here.
Keywords: social networking; social network; attitudes towards; network advertising ... See more keywords