Network Interaction Utility of User-Generated Content and Destination Image Perception
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DOI: 10.3727/108354222x16534530194813
Abstract: The overall aim of this article is to construct and empirically validate a theoretical model about how network interaction utility based on user-generated content in virtual tourism communities influences tourism destination image perception with susceptibility… read more here.
Keywords: image perception; utility; network interaction; destination ... See more keywords