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Published in 2020 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2020.05.002
Abstract: Abstract This study advances extant cross-nation and cross-cultural business-to-business (B2B) supply chain literature by exploring the contingent effect of institutional distance in the business networking-innovation relationship. Unlike previous studies largely based on Western firms operating…
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Keywords:
institutional distance;
business;
business networking;
networking innovation ... See more keywords