Discovering heterogeneous consumer journeys in online platforms: implications for networking investment
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DOI: 10.1007/s11747-020-00741-3
Abstract: We model consumer journeys for user-created programs published in an online programming platform (OPP) and uncover factors that predict their occurrence. We build our model on a theoretical framework where consumer journeys involve three latent… read more here.
Keywords: publisher; networking investment; consumer; discovering heterogeneous ... See more keywords