Neuromarketing: Ethical Implications of its Use and Potential Misuse
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DOI: 10.1007/s10551-016-3059-0
Abstract: Neuromarketing is an emerging field in which academic and industry research scientists employ neuroscience techniques to study marketing practices and consumer behavior. The use of neuroscience techniques, it is argued, facilitates a more direct understanding… read more here.
Keywords: research; use potential; implications use; neuromarketing ethical ... See more keywords