BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework
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DOI: 10.3389/fnhum.2022.861270
Abstract: Neuromarketing relies on Brain Computer Interface (BCI) technology to gain insight into how customers react to marketing stimuli. Marketers spend about $750 billion annually on traditional marketing camping. They use traditional marketing research procedures such… read more here.
Keywords: neuromarketing framework; consumer; framework; bci based ... See more keywords