Neuromarketing in Haute Cuisine Gastronomic Experiences
Sign Up to like & getrecommendations! Published in 2020 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2020.01772
Abstract: Gastronomic experiences offer a set of stimuli that affect the customer’s perception of chef-designed food. This empirical study aims to analyze the influence on the consumer, at a cerebral level, of the stimuli characteristic of… read more here.
Keywords: gastronomic experiences; neuromarketing haute; haute cuisine; cuisine gastronomic ... See more keywords