Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021
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DOI: 10.3389/fpsyg.2022.872468
Abstract: Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention. In the past decade, the importance of marketing has also been recognized… read more here.
Keywords: bibliometric based; based evaluation; neuromarketing research; 2010 2021 ... See more keywords