The Effects of Sexualized and Violent Presentations of Women in Combat Sport
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Sport Management"
DOI: 10.1123/jsm.2016-0333
Abstract: This study utilizes an experimental design to investigate how different presentations (sexualized, neutral, and combat) of female athletes competing in a combat sport such as mixed martial arts, a sport defying traditional gender norms, affect… read more here.
Keywords: neutral combat; combat; fighter; combat ads ... See more keywords