New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry
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DOI: 10.1016/j.jbusres.2019.03.056
Abstract: This study extends the conceptualization of corporate identity (CI), and develops a valid and reliable scale for the concept via multistage research design. After detailed literature review, key elements of CI in practice are clarified… read more here.
Keywords: food beverage; new conceptualization; corporate identity;