The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts
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DOI: 10.5424/sjar/2021191-15854
Abstract: Aim of study: The first purpose of the present study was to investigate the level of recall of the adverting campaign promoting the new lamb meat cuts. The second objective was to investigate which promotion… read more here.
Keywords: new lamb; meat cuts; promotion; promotion tools ... See more keywords