The impact of market size on new market entry: a contingency approach
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DOI: 10.1108/ejm-12-2013-0696
Abstract: Purpose The purpose of this study is to offer explanations of the wide variation in the impact of market size on new market entry decisions – i.e. its positive impact lessens because of unreliable predictability… read more here.
Keywords: new market; market size; market; market entry ... See more keywords
Costs and Utilization of New-to-Market Neurologic Medications
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DOI: 10.1212/wnl.0000000000201627
Abstract: Background and Objectives The objective of this study was to compare the utilization and costs (total and out-of-pocket) of new-to-market neurologic medications with existing guideline-supported neurologic medications over time. Methods We used a healthcare pharmaceutical… read more here.
Keywords: market medications; neurologic medications; existing guideline; market ... See more keywords