Mobile consumers and the retail industry: the resistible advent of a new marketing scene
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Cultural Economy"
DOI: 10.1080/17530350.2019.1611623
Abstract: ABSTRACT Over the last ten years, marketing professionals have invested in various devices aimed at digitalizing the point of sale. Mobile phones, and the connection they open between the digital and physical worlds, are likely… read more here.
Keywords: consumers retail; new marketing; marketing scene; marketing ... See more keywords
Digital marketing: the opportunity and the imperative
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DOI: 10.1504/ijpspm.2020.10028307
Abstract: This paper explores how marketing, as a discipline, has transformed in the last decade due to the disruption of digital technology. The new landscape is still unfamiliar to many. And yet, it offers distinct opportunities… read more here.
Keywords: marketing opportunity; paper; new marketing; digital marketing ... See more keywords
NEW MARKETING TOOLS IN THE BLOOD SERVICE TO OPTIMIZE QUALITY MANAGEMENT.
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DOI: 10.36740/wlek202109129
Abstract: OBJECTIVE The aim: To identify the main fears of donation among young people in the city and ways to eliminate these phobias with the help of modern marketing tools. PATIENTS AND METHODS Materials and methods:… read more here.
Keywords: fear; new marketing; donation; blood ... See more keywords